Transmedia Storytelling: Cross-platform and Cross-media

Transmedia storytelling sounds like a really foreign concept until you start to break it down. Basically it’s any form of storytelling that crosses platforms to build a narrative (thus synonyms like “cross-platform media” or “cross-medium storytelling”). The fan art and experience that has grown up around Star Wars, Marvel, and Harry Potter are great examples of fans reaching out to claim hold of their experience within whichever narrative captivates them to make it their own.

This turns it into a story born of their own imagination, one fans might enjoy alone or into which they could draw multitudes. Through role playing, art, music, video production and more, a story can spill into every avenue of life – the way it used to be long before mass-media dominated our entertainment landscape.

From the original content creator’s viewpoint, transmedia is a way of bringing a story to life for readers through various mediums. Whether that’s using multiple online platforms or moving into the physical space, a transmedia story is enhanced as it is consumed in more and more ways.

Tonight’s guests are a combination of creators, thinkers, and an IP lawyer. Yes – we have legal counsel on site.

Our Guests

They tried to run, but weren’t fast enough
Darin Ross

Darin Ross

Creator: Find the Starlight

Darin Ross is the creator of the hit party game Superfight, and creator of the conceptual art storytelling project Find the Starlight. He is a writer, an illustrator, a humorist, and a single father. He writes about parenting, the creative process, and poorly-made burritos. He has been a SXSW panelist, was named one of American Genius’s “Fifty Most Influential People of 2014”, and was a silver medalist in the 4th-grade parking lot footrace against Billy Thompson who is a stupid cheater.

Nimit Malaiva

Nimit Malaiva

Illustrator: Into the Nanten

Nimit Malavia is an award-winning Illustrator from Ottawa, Canada.

He has produced work for clients including DC Comics, Shopify, Marvel Comics, IDW Publishing, the National Post and 20th Century Fox.

Along with his commercial work, he has also been exhibited in galleries across North America and Europe, including Hashimoto Contemporary, Gallery Nucleus, Spoke Art Gallery, Bold Hype Gallery, Thinkspace Gallery, Art Basel (Miami), LeBasse Projects, London Miles Gallery, and Show & Tell Gallery.

Heidi Tandy

Heidi Tandy

IP Lawyer

Heidi (aka Heidi8) has practiced internet, media, and intellectual property law for 20 years, with a focus on follow-on works, social media policy development/management, community management, fair use and fan-supportive policies, reputation control and licenses. She is currently an attorney with the law firm Price Benowitz. Heidi has represented authors, websites, and literacy, writing, and education-focused nonprofits. She serves on the lawyers’ committee for the Organization for Transformative Works, founded, and was a founder of the longstanding Harry Potter fanworks collective,

She has been quoted in TIME Magazine, Newsweek, The New York Times, The Wall Street Journal, and The Daily Dot.

Find her on her blog or at

Jay Swanson

Jay Swanson

Host - Creator: Into the Nanten

Jay is the creator of Into the Nanten, the world’s first real-time fantasy blog, and is the host of Creative Mines. He has written and published five books within the same world and body of work entitled “Oracle of the Dread Gods.”

Find out more about him at

Jay’s new book: Shadows of the Highridge

What do you think?

As a creator, how do you build a transmedia project of your own? What mediums get you the most excited? If you have any great examples of transmedia projects you love, or have any questions about all of this, please leave a comment below!

Heidi has also agreed to stick around and answer your questions surrounding the legality of fair use and everything going on around the legal madness happening right now with copyright. You can tweet her at @travelingheidi or leave a comment below here.

We hope you’ll join us next month as we dive deep into how we approach all of this with Into the Nanten. See you on November 11!

Coming Soon

NOVEMBER – Into the Nanten – Building an Audience

11/11/15 – Episode 02 – The Art – Cross-media storytelling – How to bring different mediums together to tell one story
11/25/15 – Episode 03 – The Business – How do you make money off a free publication?
DECEMBER – Publishing Online – In Real Time and Real Spaces
12/9/15 – Episode 04 – The Art – Managing the workload – Releasing regular content on a daily deadline, with no editor in sight
12/23/15 – Episode 05 – The Business – Building audience and revenue – Sharing into the void and hoping someone finds it. And pays you for it.