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Understanding Genre as Both a Literary and Marketing Tool
From World Fantasy 2015 (something we forgot to mention during the podcast itself) – it’s Mike Underwood! There’s probably no one better with whom we could discuss the idea of “genre,” especially considering the release of his new book: The Shootout Solution. It’s the first novella of the Genrenauts series, out now from Tor.com.
Mike is also the North American Rep for Angry Robot Publishing, which makes him a bit of a double-expert. How do we approach genre as a useful tool and not see it as a creative constraint? And then how do we fit our work into the ideas of genre in a useful way – primarily one in which we can sell some dang books.
He tried to run, but wasn’t fast enough
Mike is a speculative fiction writer and the North American Sales & Marketing Manager for Angry Robot Books.
His first novel is an urban fantasy called Geekomancy (published July 2012 by Pocket Star, an imprint of Simon & Schuster). Geekomancy was inspired by stories like Buffy the Vampire Slayer, Clerks, the Dresden Files, and The Middleman, as well as Mike’s experiences growing up geek. The series continues with Celebromancy, Attack the Geek, and Hexomancy.
Other books by Mike Underwood:
Shield and Crocus: An action-packed mash-up of weird fantasy and superheroes
The Younger Gods: A supernatural thriller starring the one moral son in a family of sociopathic apocalypse cultists.
Genrenauts: The Shootout Solution It’s the one we talked about today and is available now!
Check out his website at michaelrunderwood.com
Host - Creator: Into the Nanten
Jay is the creator of Into the Nanten, the world’s first real-time fantasy blog, and is the host of Creative Mines. He has written and published five books within the same world and body of work entitled “Oracle of the Dread Gods.”
Find out more about him at jayswanson.me
Jay’s new book: Shadows of the Highridge
NOVEMBER – Into the Nanten – Building an Audience
11/25/15 – Episode 03 – The Business – How do you make money off a free publication?
DECEMBER – Publishing Online – In Real Time and Real Spaces
12/9/15 – Episode 04 – The Art – Managing the workload – Releasing regular content on a daily deadline, with no editor in sight
12/23/15 – Episode 05 – The Business – Building audience and revenue – Sharing into the void and hoping someone finds it. And pays you for it.
Thanks largely to Into the Nanten, I’ve found myself being asked a lot of questions by a variety of people who want to know how I do a lot of what I do. Whether it’s produce high-quality paperbacks, discover talent, work conventions, or just get down to writing – I’m getting more emails every day.
Into the Nanten has also led me to work more closely and regularly with a number of professionals, my “staff” as it were. Together we have a breadth of experience to share, and even more contacts to draw into the conversation.
So here’s the idea, and what we’ll be brainstorming tonight on Creative Mines Podcast – Episode 00: I want to create a regular resource for creators at large, one that goes deeper than standard questions, and one that promotes the idea of growing the community instead of driving it to compete with itself.
So much of what it takes to succeed as a creator is knowledge. I want to draw people in who have lots of experience producing art, music, books, and more – all so they can help teach the rest of us how they do it. Beyond pragmatic guides for creation, I want to ask them how they balance their work and their life. How do they stay healthy? How do they keep on creating? We’ll compile all of this over time into what I hope will be a helpful and inspiring collection.
The interviews we will do on Creative Mines Podcast will be as much to get to know the artists as to learn their methods. So much encouragement can be gained by hearing someone’s story, especially when theirs is so similar to yours. We’ll talk about what we’re seeing in the world around us, but I want to talk about what drives us and where we’ve come from as well.
Growing the Community
We aren’t in this to compete, but to encourage and grow. I’ll touch on this repeatedly, I’m sure, but one of the most important concepts to recognize going into this is that the only zero-sum game is time. Otherwise there is plenty of room for growing our respective industries, building wealth, and finding more opportunities for more people to pursue their dreams of creating wonderful art.
We Need You
Are you a creator? Perhaps you’re just fascinated with the creative process. We’d love to hear your questions; feel free to suggest ideas for topics you’d like to hear covered on the Creative Mines Podcast. You can do so in the comments of these blog posts for now and I’ll provide more methods soon.
I’m really excited to host this new venture, and I hope that you’ll come along and make it a part of your own process. Until then, keep digging!